Having a deck of business cards in hand is par for the course in almost every business meeting, professional lunch or convention. Even less formal endeavors, such as flirting, can be more effective with a personal info card. It’s no surprise then that the digital business card is becoming more prevalent and attracting investor dollars.
University of Florida roommates Aidan Augustin and Neal Ormsbee raised almost $200,000 in the past 18 months, which includes $150,000 from The Indus Entrepreneurs. The duo’s product, an app called Feathr, allows users to manage their contacts, take notes on conversations they’ve had with new acquaintances, manage event agendas and speakers and connect with corresponding social apps like Twitter.
Another contender in the digital card space is Icon, the Austin, Texas-based startup that offers a cloud-based solution. Icon connects all of a user’s web sites, social networks and contact info. With the amount of information given, the card acts not just as a reminder of a person’s basic information, but as a quick resume or online persona. Users can see who has viewed or shared her content and traces what they have in common with whom they meet and exchange information.
The card solution that Infoduce has created puts business card data in a smartphone format but also allows users to create business profiles, purchase a product online, download a resume, connect via a social network and more. Through a QR code scan users can also link to print media.
SnapDat is a New York-based digital card company that offers a more traditional product, without the bells and whistles of social networking site connectivity. The product, free to download, gives users the tools to build their own business cards on their own phones, using photos, logos and preloaded templates. Cards can then be sent via email to contacts and information automatically input to the receiver’s iPhone. Once a small library of business cards has been collected, users can swipe through contacts on screen.
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